T-Shape Marketing
Skills all marketers in 2020 must develop an intuitive understanding of.

Augmented / Virtual Reality
Augmented/Virtual Reality helps to transform the customer journey, the shopping experience and media in general. It is a skills that all marketers in 2020 must develop an intuitive understanding of.
Branding/Storytelling
Branding/Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes. It is a skills that need a deep understanding of as well as some practical hands–on experience.


Marketplaces
Virality
It is a business strategy that uses existing social networks and word of mouth (WOM) to promote a product or services. It is a necessary skill to activate, retain and convert prospects from simple visitors to loyal customers. This is usually where UX and marketing meet.
