T-Shape Marketing

Skills all marketers in 2020 must develop an intuitive understanding of.

Augmented / Virtual Reality

Augmented/Virtual Reality helps to transform the customer journey, the shopping experience and media in general. It is a skills that all marketers in 2020 must develop an intuitive understanding of.

Branding/Storytelling

Branding/Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes. It is a skills that need a deep understanding of as well as some practical handson experience.  

Marketplaces

E-commerce site where product or service information is provided by multiple third parties. It is a customer acquisition channel. A deep, hands-on, critical and up-to-date understanding of the channel.

Virality

It is a business strategy that uses existing social networks and word of mouth (WOM) to promote a product or services. It is a necessary skill to activate, retain and convert prospects from simple visitors to loyal customers. This is usually where UX and marketing meet.

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