Public Relation Practice
Introduction to PR
Public relations is about the ways brands communicates with the people in your audiences. PR is about the stories that brands tell, the relationships the brands build, and the press the brands earn to help people connect with your brand in a positive way.
Public opionion is “what the people think about an issue or set of issues at any given point of the time”
A document that outlines of how the company are going to interact with their audiences, customers, and stakeholders for an ongoing period of time.
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation